A few months ago, we noticed this milk in a cooler at our small little hardware store, which is close to our kid's school. It was a little more expensive than the milk we purchase at the grocery store, but we didn't have to drive 20+ miles to go get it. It was convenient for us, so we decided to try it since we were close to running out of milk at home. Ever since that day, we haven't gone back to any other brand of milk. This milk is pasteurized but not homogenized, so all of the cream will rise to the top. All you have to do is give it a little shake, and you are ready to go! It is the best tasting milk ever ! Here is a video that I found that talks about the dairy farm that produces this milk. It isn't very far from where we live. We really like supporting local businesses, and this milk is definitely worth it. (They also have other dairy products available).